Brand intelligence
Patou
Patou is the Paris fashion house founded by Jean Patou in 1914. The original couture house became known for modern sportswear, fragrance and a bold interwar approach to fashion before its couture activity ended in 1987. LVMH relaunched the house in 2018 with Guillaume Henry as Artistic Director, making the current business a documented revival rather than an uninterrupted operation. Its contemporary offer spans ready-to-wear, accessories and couture-informed craft, while retaining the historic founder’s name and visual legacy. Patou belongs to LVMH, so group reporting is never presented as Patou-only revenue, profit or valuation unless LVMH directly publishes that attribution.
- Country
- France
- Founded
- 1914
- Founder
- Jean Patou
- Creative lead
- Guillaume Henry
- Ownership
- LVMH
- Revenue scope
- Consolidated LVMH
- Documented milestones
- 6
- Jean Patou — Founder and Couturier1914–1936 · house · former · LVMH
- Christian Lacroix — Couture Designer and Artistic Lead1981–1987 · womenswear · former · Patou; Victoria and Albert Museum
- Guillaume Henry — Artistic Director2018–Present · all fashion · current · LVMH
- 1914 — House foundedJean Patou establishes his Paris fashion business.
- 1925 — Sportswear influencePatou develops modern sports clothes and the Joy fragrance era follows.
- 1936 — Founder diesJean Patou dies and family stewardship continues.
- 2018 — LVMH relaunchLVMH revives the fashion activity as Patou.
- 2018 — Henry appointedGuillaume Henry becomes artistic director.
- 2019 — First revived collectionHenry presents the first collection for the relaunched house.