Brand intelligence

& Other Stories

& Other Stories is the fashion brand founded in 2013 around ready-to-wear, shoes, accessories and beauty for everyday dressing. Its public positioning centres creativity, self-expression and collaborations with cultural practitioners, while its collections are sold online and through stores across Europe, North America, Asia and the Middle East. The brand operates within H&M Group. Public material does not establish a single named house-wide creative director, so the directory leaves that field open instead of inventing one from merchandising, campaign or parent-company roles. H&M Group’s financial reporting covers a portfolio of brands and channels; group totals, margins and store metrics are not represented as & Other Stories-only performance unless the company directly discloses that scope.

Country

Sweden

Founded

2013

Ownership

H&M Group

Revenue scope

Consolidated H&M Group