Brand intelligence
New Balance
New Balance is an independent American athletic footwear and apparel company founded in Boston in 1906 as the New Balance Arch Support Company. William J. Riley established the business around arch supports; Jim Davis acquired it in 1972 and the Davis family r
- Country
- USA
- Founded
- 1906
- Founder
- William J. Riley
- Creative lead
- Not available
- Ownership
- Independent; Davis family
- Documented milestones
- 4