Brand intelligence
Miu Miu
Miu Miu is the Prada Group fashion house founded by Miuccia Prada in 1993. Conceived as a more instinctive and experimental counterpart to Prada, it works across ready-to-wear, footwear, bags, accessories and fashion presentations with an idiosyncratic, deliberately unsettled sense of femininity. Miuccia Prada remains Creative Director and Silvia Onofri became Chief Executive Officer in 2025. The page keeps those creative and operating mandates separate and links the house to Prada Group as its parent. Prada Group’s public results are consolidated group reporting; they are not represented here as Miu Miu-only revenue, earnings or valuation unless the company publishes a directly attributable measure.
- Country
- Italy
- Founded
- 1993
- Founder
- Miuccia Prada
- Ownership
- Prada Group
- Revenue scope
- Consolidated Prada Group
- Documented milestones
- 2
- Miuccia Prada — Founder and Creative Director1993–Present · all fashion · current · Prada Group
- Dario Vitale — Design Director, Ready-to-Wear; Brand Image Director2023–2025 · all fashion · former · Istituto Marangoni
- Silvia Onofri — Chief Executive Officer2025–Present · house · current · FashionUnited
- 1993 — House createdMiuccia Prada creates Miu Miu within Prada Group.
- 2025 — Brand retail sales exceed €1.5bnPrada Group reports €1.595 billion of Miu Miu retail net sales for 2025.