Brand intelligence

Helmut Lang

Helmut Lang is the fashion label founded in Vienna in 1986 by Austrian designer Helmut Lang. It became influential for minimalist tailoring, denim, deconstruction and the fusion of fashion with art and advertising, particularly through its New York era. Lang left the label in 2005 and has worked primarily as an artist; the continuing brand is distinct from the founder’s personal practice. The profile treats the historic designer role as completed and does not invent a current creative leader where a publicly established appointment is unavailable. This allows the page to remain useful without misleadingly implying that Helmut Lang personally directs today’s brand.

Country
Austria
Founded
1986
Ownership
Fast Retailing