Brand intelligence
H&M
H&M is the Swedish fashion retail brand founded in Västerås in 1947 by Erling Persson. It sits within H&M Group and offers womenswear, menswear, childrenswear, accessories, beauty, home and collaborations through a global retail and e-commerce model. Ann-Sofie Johansson is Creative Advisor and Head of Design Womenswear, a specific product-design role within a larger in-house organisation rather than a singular house-wide creative-director mandate. The directory keeps the H&M brand distinct from H&M Group executive governance and from portfolio brands such as COS, ARKET and & Other Stories. H&M Group publishes consolidated results, which cannot be labelled as H&M-brand-only revenue, earnings or valuation without a directly attributable disclosure.
- Country
- Sweden
- Founded
- 1947
- Founder
- Erling Persson
- Ownership
- H&M Group
- Revenue scope
- Consolidated H&M Group
- Documented milestones
- 5
- Erling Persson — Founder1947–1982 · business · former · H&M Group
- Ann-Sofie Johansson — Head of Design2008–2013 · house · former · Glamour
- Ann-Sofie Johansson — Head of Design, New Development2013–2015 · house · former · Glamour
- Ann-Sofie Johansson — Creative Advisor and Head of Design, WomenswearStart not documented–End not documented · womenswear · undated · H&M Group
- 1947 — Hennes opensErling Persson opens the womenswear store in Västerås.
- 1968 — Hennes & MauritzThe Mauritz Widforss acquisition adds menswear and changes the name.
- 1974 — Stockholm listingHennes & Mauritz lists on the Stockholm exchange.
- 2000 — US expansionH&M opens its first US store in New York.
- 2004 — Designer collaborationKarl Lagerfeld creates the first major H&M designer collaboration.