Brand intelligence

H&M

H&M is a Swedish fashion retailer founded by Erling Persson as Hennes in Västerås in 1947. The 1968 acquisition of Mauritz Widforss brought menswear and the Hennes & Mauritz name, while later international expansion and designer collaborations made the brand t

Country

Sweden

Founded

1947

Founder

Erling Persson

Creative lead

Not available

Ownership

H&M Group

Documented milestones

5