Brand intelligence
Ferragamo
Ferragamo is the Florence luxury house founded by Salvatore Ferragamo in 1927. Built on footwear innovation, it now spans shoes, leather goods, ready-to-wear, silk, accessories, fragrance and eyewear, with Made in Italy craft and Hollywood history at the centre of its identity. Maximilian Davis became Creative Director in March 2022, bringing a contemporary perspective to the house’s Florentine heritage. The directory separates Davis’s creative mandate from Ferragamo Group corporate governance and financial reporting; listed-company results belong to the group rather than to a creative director or an individual product line.
- Country
- Italy
- Founded
- 1927
- Founder
- Salvatore Ferragamo
- Creative lead
- Maximilian Davis
- Ownership
- Ferragamo Group
- Revenue scope
- Consolidated Ferragamo Group
- Documented milestones
- 5
- Salvatore Ferragamo — Founder and Creative Director1927–1960 · house · former · Ferragamo Group
- Maximilian Davis — Creative Director2022–Present · house · current · Ferragamo
- 1927 — Company founded in FlorenceSalvatore Ferragamo incorporates his first company focused on women's footwear.
- 1938 — First directly operated storesStores open in Florence, Rome and London.
- 1965 — Categories expandThe house presents its first leather-goods and women's ready-to-wear collections.
- 2011 — Milan listingSalvatore Ferragamo S.p.A. completes its initial public offering.
- 2022 — Maximilian Davis appointedDavis becomes creative director effective March 16.