Brand intelligence

Dr. Martens

Dr. Martens is a British footwear brand launched on 1 April 1960 with the 1460 boot. Its product history began earlier, when German doctor Klaus Märtens developed an air-cushioned sole after the Second World War and built a business with Herbert Funck. The R. Griggs Group licensed and adapted the construction for British workwear, adding the yellow welt stitch, grooved sole and AirWair identity. The boot later moved through music and youth subcultures into a global footwear business. Dr. Martens plc is the listed reporting entity; consolidated company results can be shown at that scope, while retailer sell-through and product-level estimates are not substituted for audited revenue.

Country
United Kingdom
Founded
1960
Founder
Klaus Märtens
Ownership
Dr. Martens plc
Revenue scope
Consolidated Dr. Martens plc
Documented milestones
6