Brand intelligence

Betsey Johnson

Betsey Johnson is the American fashion label founded by designer Betsey Johnson in 1978. Its identity has long been defined by exuberant colour, prints, party dressing and Johnson’s performative runway finales. The trademark and brand are part of Steven Madden’s portfolio, while Johnson’s historic founder role is kept separate from current corporate ownership. The directory does not present a named current creative director without a public source, or misattribute Steven Madden corporate reporting to the Betsey Johnson label.

Country
USA
Founded
1978
Ownership
Steven Madden
Revenue scope
Consolidated Steven Madden