Brand intelligence

Barton Perreira

Barton Perreira is the Los Angeles luxury-eyewear house founded in 2007 by Bill Barton and Patty Perreira. Its frames are designed in California and hand-crafted in Japan, with a restrained design language that privileges material, proportion, bevelled acetate and optical construction over conspicuous logos. Thélios acquired the company in 2023, placing it within LVMH’s eyewear operation. Cedric Moreau became Chief Executive Officer in December 2024 after Bill Barton’s departure, while Patty Perreira continues to lead the brand’s creative direction. The directory keeps those former, current, creative and executive responsibilities separate. LVMH’s Fashion and Leather Goods reporting is group-level disclosure and is never relabelled as Barton Perreira-only revenue, profit or valuation without a direct attribution.

Country
United States
Founded
2007
Founder
Not available
Creative lead
Patty Perreira
Ownership
LVMH
Documented milestones
0