Brand intelligence

BAPE

A BATHING APE, widely known as BAPE, is the Japanese streetwear brand established in Harajuku in 1993 through the NOWHERE store. Its visual language includes the Ape Head, BAPE CAMO, Baby Milo, BAPE STA and Shark Hoodie, while its business now spans apparel, footwear, accessories, toys, art, collaborations and related labels including AAPE and BAPE BLACK. Nigo’s founder era is represented as historical and separate from his current role at KENZO; the page does not imply that he remains BAPE’s creative director. BAPE’s cultural influence across Tokyo street fashion, music and global collaboration is important context, but it is not converted into unsupported ownership, revenue or valuation claims for the current company.

Country
Japan
Founded
1993
Ownership
I.T Limited