Brand intelligence
ANINE BING
ANINE BING is a Los Angeles fashion house founded in 2012 by Danish-born Anine Bing and Nicolai Bing. Launched from the couple's Silver Lake garage, the business combined Scandinavian restraint, California references, direct online selling and rapid fulfilment before expanding into permanent retail and a broader wardrobe. Anine Bing remains founder and Chief Creative Officer while Nicolai Bing is founder and President, so creative and commercial leadership are represented separately. The company is privately held, and investment values, retail estimates and social audience metrics are not treated as audited standalone revenue.
- Country
- USA
- Founded
- 2012
- Founder
- Anine Bing
- Ownership
- Privately held
- Documented milestones
- 6
- Anine Bing — Founder and Chief Creative Officer2012–Present · house · current · ANINE BING
- Nicolai Bing — Co-Founder and President2012–Present · business · current · ANINE BING
- 2012 — Company launchedAnine and Nicolai Bing start the brand from a Los Angeles garage.
- 2013 — Direct digital growthFrequent online releases develop an international customer base.
- 2016 — Retail expansionThe company adds permanent stores in major cities.
- 2018 — Investment phaseExternal capital supports wider international operations.
- 2022 — Ten yearsANINE BING marks a decade of business.
- 2024 — Global wardrobeRetail and product categories continue to broaden.